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Showing posts with label Professional Knowledge Questions for IBPS SO Marketing Mains 2017. Show all posts
Showing posts with label Professional Knowledge Questions for IBPS SO Marketing Mains 2017. Show all posts

Saturday, January 13, 2018

SH- Current Affairs Update 12th, Jan 2018


Dear SH Aspirants,

Study Daily Current Affairs and stay updated as well as prepare for General Awareness section of bank exams. It's time to gear up your preparations for IBPS/RBI/SBI/SSC and with the daily dose of current affairs, you can easily prepare G.A and score well.

INDIAN AFFAIRS
PM Narendra Modi inaugurates National Youth Festival
On January 12, 2018, Prime Minister Narendra Modi inaugurated the events of the National Youth Festival (NYF) through Video conferencing. This is the 22nd edition of National Youth Festival. 
i. 22nd National Youth Festival is a five-day event being held at Gautam Buddha University, Greater Noida, Uttar Pradesh from 12thto 16th January, 2018.
ii. Theme of 22ndNational Youth Festival is Sankalp Se Siddhi’. The theme reflects country’s aspiration to capitalize on the demographic dividend of young India.
Kerala Government permits prisoners to donate organs
On 11th January 2018, the Kerala government gave permission to prisoners in Kerala jails to donate organs to their close relatives.
Kerala Government permits prisoners to donate organs:
i. This decision was taken at the cabinet meeting chaired by Pinarayi Vijayan, Kerala Chief Minister.
ii. Permission must be taken from the concerned court and medical board for the convicted prisoner to make organ donation.
iii. Also, necessary amendments are to be made in the Kerala prisons correctional services act 2014.
iv. The period of admission in hospital will be taken as parole period for the prisoner. The hospital expenses will be taken care by the jail authorities.
v.In the statement it is clearly mentioned that ‘no relaxation in prison term’ for the prisoner performing organ donation will be provided.
About Indian Dental Association (IDA):
♦ Headquarters – Mumbai
♦ President – Dr. Vishwas Puranik
4th ASEAN-India Ministerial Meeting on Agriculture and Forestry held in New Delhi
4th ASEAN-INDIA Ministerial Meeting on Agriculture and Forestry was held in New Delhi on January 12, 2018. Abbreviation ASEAN stands for Association of SouthEast Asian Nations.
Highlights of 4th ASEAN-INDIA Ministerial Meeting on Agriculture and Forestry:
i. The Meeting was Co-chaired by Radha Mohan Singh, Union Minister of Agriculture & Farmers’ Welfare, Government of India and Grisada Boonrach, Minister of Agriculture and Cooperatives, Thailand
ii. Objective of the meeting was to promote joint research for development of technologies for increasing production and productivity of crops, livestock, fisheries, and natural resources management in the ASEAN region.
iii. Discussions during the meeting also focused on enhancing cooperation on exchange of expertise to promote resilience in food security and to address the price volatility of food supplies in the region..
iv. 5th ASEAN-India Ministerial Meeting on Agriculture and Forestry will be held in Brunei Darussalam in 2019.
Quick Facts about ASEAN:
♦ Founded in – 1967
♦ Secretariat – Jakarta, Indonesia
♦ Current Secretary General – Lim Jock Hoi
Niti Aayog to provide rankings to 115 aspirational districts
At the ‘Transformation of Aspirational Districts’ conference, held in New Delhi in first week of January 2018, NITI Aayog said it will come out with a ranking of 115 aspirational districts by April 2018.
More Information about Rankings of 115 aspirational districts:
i. In this context, aspirational districts refer to selected 115 backward districts that are lagging on specific development parameters.
ii. Central Government has undertaken a major policy initiative for rapid transformation of these districts and senior government officials have been assigned responsibility to coordinate the efforts of the Centre and states in facilitating development in such districts.
iii. NITI Aayog will rank these districts on 10 parameters which will include education, nutrition and health.
iv. A dashboard will be created, which will reflect the change in ranking of districts on continuous basis.
v. By April 2018, NITI Aayog will also set up a mechanism for real-time monitoring of government’s development programmes.
Quick Facts about NITI Aayog:
♦ Founded in – January 2015
♦ Headquarters – New Delhi
♦ Chairman (ex officio) – Prime Minister of India
Election Commission sets up panel under Umesh Sinha to suggest new poll rules
The Election Commission has formed a 14-member panel to study the usage of social media and other digital platforms before elections and to suggest modifications in the Model Code of Conduct.
14-member panel set up under Umesh Sinha:
i. Currently, the Section 126 of the Representation of the People Act bans all campaigning 48 hours before voting. The new panel will suggest changes to thisin 3 months.
ii. Umesh Sinha, Deputy Election Commissioner, will be the head of the panel. It will comprise of 8 Election Commission officers, 1 member each from the ministries of information and broadcasting, law, and information and technology, 1 senior representative each from the National Broadcasters Association and the Press Council of India.
iii. The panel will also suggest regulations required for several media platforms in the 48-hour period before voting.
About Election Commission of India:
♦ Chief Election Commissioner of India – Achal Kumar Jyoti
♦ Election Commissioners of India – Om Prakash Rawat, Sunil Arora

Thursday, January 11, 2018

Professional Knowledge Questions for IBPS SO Marketing Mains 2017

Dear Aspirants,





To score in IBPS SO (Marketing) Mains candidate must have adequate knowledge of Marketing Planning, New Product Life Cycle, Segmentation, Consumer Behaviour, Brand Management and more. This quiz covers important chapters of Marketing to help you prepare for the exam.

Q1. Personal selling is where the sellers promote the product through their attitude, appearance and specialist product knowledge.Which of the following is an objective of Personal Selling? 
(a) Building Product Awareness
(b) Stimulating Demand
(c) Creating Interest
(d) Providing Information
(e) All of the above

Q2. Marketing Strategy during a recession should include which of the following?
(a) increases in expenditures for marketing operations
(b) a reduction in advertising
(c) promotional efforts that promote value and utility
(d) a reduction in the number of sales personnel
(e) a reduction in expenditures for new product development

Q3. A form of cost analysis that presents costs and outcomes in discrete categories, without aggregating or weighting them is known as  ________________
(a) Cost-minimization analysis
(b) Cost-effectiveness analysis 
(c) Cost-utility analysis 
(d) Cost-consequence analysis
(e) Cost-benefit analysis

Q4. With regard to types of merchandise offering an establishment that sells a wide variety of merchandise in the low and popular price range usually in limited assortments (such as stationery, gift items, women's accessories, toilet articles, light hardware, toys, housewares, and confectionary) would be called a-
(a) Variety Store
(b) General Merchandise Store
(c) Discount Stores
(d) Supermarkets
(e) Warehouse club

Q5.  Both inputs and outputs to the processes involved providing services are highly variable, as are the relationships between these processes, making it difficult to maintain consistent quality. This highlights which aspect of service management?
(a) Inseparability
(b) Inconsistency
(c) High buyer involvement
(d) Lack of Homogeneity
(e) Perishability 

Q6. To effectively monitor changes in the marketing environment, marketers must engage in- 
(a) information collection
(b) environmental scanning and analysis
(c) marketing research
(d) environmental management
(e) use of the marketing concept